BetterLetter Media Network

We are a media network connecting faith-based publishers with advertisers who want to reach a Christian audience.

For Publishers 📨

The most friendly network for Christian newsletter publishers.

How it works..

Apply 📝

We work with publishers producing high-quality content created for a Christian audience.

If that sounds like you, apply here.

We work for you 👀

If accepted, our team sources deals with values-aligned advertisers that:

Bring value to your audience
Drive revenue for your business

You make money 💰

If you land a deal with an advertiser we bring to you, we split the revenue 80/20.

We only make money if you do.

Our network is..

Non-exclusive: We want Christian publishers to thrive, so we don't limit your options. You can work with any ad network or advertiser in addition to us.
Upside only: You only pay when you make money from a sponsorship deal we bring you (and only if it's an advertiser you’re not already working with). We only win when you do.

We invite you to apply if:

You have at least 10,000+ subscribers
35% open rate or higher
4% click through rate or higher

For Advertisers 📈

📊

4.1M+

impressions per month

Our network is always growing as we find and vet the best publishers.

✝️

Strong Faith

Our network is not an audience of nominal Christians.

They are intentional followers of Jesus seeking out content, products and services that help them live out their faith in every area of life.

🧑‍💻

The Inbox

Targeting Christians is getting harder and more expensive on ad platforms like FB, IG and TikTok.

In-email ad placements meet people where they are most likely to take action.

Why newsletter ads?

1) It's harder and more expensive to target Christians on ad platforms like Facebook and Instagram.

Our publishers have a direct line to their audience. Our network helps you reach Christians at scale and at reasonable costs, so you get better ROI.

2) Leverage trust built by others.

Paid social ads rely entirely on your own brand reputation. Email leverages the trust Christian publishers have spent years cultivating with their audience. You get to tap into that relationship.

3) Email drives results.

Christians are the most likely group of people to leave social media. But 99% of people check their email every day. Email is the marketing channel that provides the highest ROAS.

4) Your results don't depend on an algorithm outside of your control.

When you rely on Facebook, Instagram, Google or TikTok, you are one algorithm change away from not being able to reach your audience (or it becoming much more expensive).

Massive tech platforms are incentivized to make more money. Our publishers are incentivized to provide value for their audience.

Why our network?

Buy ads across vetted publications with high-quality, Christian audiences.
Save hours of research finding, vetting publishers and booking placements.
Reach an untapped market of newsletters with engaged audiences who are not charging legacy media prices.
Target hard-to-reach niches within the Christian world. From small newsletters with 10k-50k subscribers to larger publications with 100s of thousands of subscribers.